From chart-topping singles to record-breaking achievements, their ability to connect with ARMY on a personal level shone through in everything they did in the “Be” era.
November 2020 marked the release of the “Be” album, this was a significant moment for BTS and ARMY. The album showcased BTS’s ability to adapt to changing times and connect with their audience on a deeper level.
“Be” was largely produced by the members themselves, with each member playing a significant role in the creation of the album. The lead single, “Life Goes On,” spoke to the collective feeling of resilience in the face of the COVID-19 pandemic, and its accompanying music video was filmed entirely by the members themselves.
The album also featured the smash hit “Dynamite,” which debuted at #1 on the US Billboard Hot 100, making BTS the first Korean act to achieve this feat.
The single “Butter” was released in May 2021, and has quickly become a global sensation. The song is an upbeat and infectious track that showcases BTS’s signature style, blending K-pop with elements of hip-hop and R&B.
“Butter” has broken multiple records since its release, including debuting at #1 on the US Billboard Hot 100, making it BTS’s fourth chart-topping hit in the US. The song also broke the record for the most-viewed music video premiere on YouTube, with over 3 million concurrent viewers tuning in to watch the music video.
“Permission to Dance” is a bright and uplifting track that spreads a message of hope and positivity was released in July 2021. This song has been described as a dance-pop track that features lively guitar riffs, catchy melodies, and upbeat rhythms. It has achieved multiple records, including debuting at #1 on the US Billboard Hot 100, making it BTS’s fifth chart-topping hit in the US. The music video features a cast of diverse dancers and encourages viewers to join in on the fun and dance along to the catchy tune.
“Be” debuted at #1 on the US Billboard 200, marking BTS’s fifth consecutive #1 debut and making them the first group to achieve this feat since the Beatles. The album received critical acclaim for its introspective lyrics and innovative sound, with many critics praising BTS for their ability to connect with their audience on a personal level.
The “Be” era also saw BTS continue to break records and receive numerous accolades. They won multiple awards at major music award shows, including the Melon Music Awards and the Billboard Music Awards. BTS also made history as the first Korean act to receive a Grammy nomination in a major category, with “Dynamite” being nominated for Best Pop Duo/Group Performance.
In conclusion, the “Be” era showcased BTS’s growth as artists and their ability to connect with their audience on a personal level. The album and its accompanying achievements further solidified BTS’s status as one of the most successful and innovative groups in the music industry today.